As I’m sure you know, the Federal Trade Commission instituted guidelines several years ago requiring affiliates to disclose when they are using affiliate links. There has been hefty debate about whether, and how, this applies to typical affiliate marketers.

You may want to read the full FTC document as well as the latest rulings. You may also find this letter interesting.

Since there is still enough murkiness around the topic, our recommendation is that you disclose when you are using an affiliate link, or in some way make it clear and obvious that you are making recommendations using affiliate links. That way you are safe, and you can feel good about taking the high road.

Of course the best way to eliminate people’s fear that you are endorsing a product just for the money is to actually purchase the product, use it yourself, and speak about your personal experience with it.

Though I haven’t tried this plugin myself, there is one in the WordPress.org codex called Add Post Footer that may or may not help you out. It lets you add a custom paragraph to the end of every post.

Not sure what to say in your disclaimer or disclosure statement?
Here are some samples to consider as you create the statement that works best for you and your followers.

“*In the spirit of full disclosure, this is an affiliate link, which means that I may get a commissions if you decide to purchase anything from X company. I only recommend products & systems that I use and love myself, so I know you’ll be in good hands.”  — from a PDF, statement at bottom of page

“Affiliate Disclosure: I am grateful to be of service and bring you content free of charge. In order to do this, please note that when you click links and purchase items, in most (not all) cases I will receive a referral commission. Your support in purchasing through these links enables me to keep my design and customization prices ridiculously low and empower more people worldwide to blog with less worry and less hassle. Thank you! :)”  — statement found in website footer

“DISCLOSURE: I may be an affiliate for products that I recommend. If you purchase those items through my links I will earn a commission. You will not pay more when buying a product through my link. In fact, I oftentimes am able to negotiate a lower rate (or bonuses) not available elsewhere.
Plus, when you order through my link, it helps me to continue to offer you lots of free stuff. :)  Thank you, in advance for your support!”  — statement at end of email from an internet marketer

“Disclosure: Compensated Affiliate” — from WarriorForum

What is your disclosure statement? Please share in the comments below.